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Arab youth are considerably more optimistic about the future than are their Western peers, according to the first ASDA'A Burson-Marsteller Arab Youth survey.

According to the 2008 PRWeek/Burson-Marsteller CEO Survey, 29 percent of CEOs believe that social media tools can be an effective way to communicate with stakeholders while an equal proportion (29 percent) believes social media outreach is ineffective.

The digital achievements of the Obama campaign: a view from Europe.

New BuzzLogic study: Blogs influence consumer purchases more than social networks. Interested in search marketing? AdAge recently released an interesting "fact pack" with useful data. According to a new report from Conductor, the Fortune 500 are "woefully underpresented in natural search" and have limited visibility for their most advertised keywords.		Interesting read from the NYT: In today's Twitter age, even bad news is on the company blog. By their 20s, young people will have spent more than 30,000 hours on the Internet. Is this a bad thing? Mobile users in the US and Western Europe lag behind their counterparts in Asia Pacific and Latin America when it comes to interest in mobile marketing cites the the Mobile Marketing Association.

Guest post from Hans Kullin, Digital Strategist Nordic: Bigger means blogger for Nordic countries.

President 2.0: Erin Byrne discusses President-elect Obama's use of social media and BlackBerries.

Health 2.0: a mouse click a day keeps the doctor away. Felix Leander reflects on the current and future landscape of the healthcare consumer online.

Now that Google has stopped pursuing an advertising agreement with Yahoo!, what will be their next move?

Although Halloween has past, Erin Byrne covers some fun tricks and treats in today's use of social media.

The future of news with Social Median, a new company around News 2.0 that has formed an alliance with Burson-Marsteller.

Read the Digital Perspective Blog daily to stay up to date

LinkedIn Applications allow you to interact with your connections while utilizing popular web applications like Twitter or Wordpress. SpyFu is a free search keyword and adword discovery tool. Tabbloid turns any RSS feed into your personal magazine, suitable for printing.		Xefer dynamically charts a user's tweets through the Twitter API based on day, date and time. kuler is a free service that lets you create rich web colors inside your web browser. Swurl aggregates all of your online content into a blog-like format.

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Use these 3 Wikipedia tools to help you analyze content from the popular free encyclopedia.

Where does an Internet meme come from? A brief history of FAIL in the video above.

William Kemp
Lead Digital Strategist, United States

What is your browser's homepage? B-M Source, of course!

What is your favorite social network? Social Median as it brings all of my social media pages (Facebook, Twitter and LinkedIn) to one place where I can spread what I think is interesting news.

Where do you share your photos? Facebook: I'm having a competition with my sister to see who uploads the most first.

What is your favorite blog? Gawker snarky, yes, but entertaining and red11.org for all the news I can handle on Manchester United.

What was your internet wow moment?
During September 1996 when I was doing initial work for a new client called Lycos.com and realizing this "World Wide Web" thing could be big....

Freemium is a business model which works by offering basic services for free, while charging a premium for advanced or special features. Many popular Web 2.0 such as Vimeo, 37 Signals and Flickr have adopted this model.

Does a long tail of popular search keywords exist in today's Internet?

Questions? Comments? Contact us: B-MDigital@digital.bm.com.