Burson Digital Perspective Newsletter May 2009

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Burson Digital News

Introducing the re-branded Burson Digital, Burson-Marsteller new global Digital group.

Mark Penn speak with Forbes about microtrends and what's next in understanding stakeholders.

The Federal Communications Commission has awarded Burson-Marsteller a contract for PR and advertising for digital TV awareness.

B-M's new whitepaper, "Communicating With Employees in Challenging Times", highlights several key aspects of strong internal communications.

Visit the new Burson-Marsteller Latin America website.

Harold Burson offers tips for networking success in a difficult economy.

Wed News and Views

The top 25 downloaded iPhone applications according to comScore: games take the lion's share of activity.

An update from YouTube to publishers: "Don't Put Your Own Ads Into Those Videos!" writes ReadWriteWeb.

Twitter proves its worth as a killer application for local businesses.

New data suggest that social networks have eclipsed email in terms of time spent online.

A look behind Twitterholic.com, a popular site to track trends on Twitter.

Application revenue is poised to surpass Facebook revenue.

The Interactive Advertising Bureau recenetly released standards for social advertising.

Digital Perspective Blog Posts

New survey results from Penn, Schoen and Berland for The Wall Street Journal's All Things Digital Conference: How consumers perceive current technology issues.

Looking at how the Boston Police Department use Twitter.

TV in 140 characters or less?

Erin Byrne introduces Burson Digital on the newly redesigned Digital Perspective Blog.

Introduction to..

Journalist Tweets is a directory of journalists on the micro-blogging platform.

Wiki Alarm monitors and alerts you when changes occure on Wikipedia pages.

Nest Unclutterer is a free web application that helps you organize your Twitter friends and followers.

Network Friends Browser visualizes your Twitter network in real time.

Tweetgrid tracks various terms and phrases across Twitter, right inside your Web browser.

Wolfram|Alpha is a computational search engine for the Web.

Burson Digital Social Box
Burson Digital on Facebook Burson Digital on YouTube Burson Digital Strategists on Twitter Burson Digital on Flickr

 

 

About Burson Digital

An interview with Erin Byrne, Chief Digital Strategist, about Burson Digital.

Video

The Marketing Capability: The Future is Digital. Best Buy takes a look at the future of marketing online.

Digital Profile Luis Carlos Rabago Basset photo

Luis Carlos Rabago Basset
Brand Communications, Mexico

What is your browser's homepage? B-M Source

What is your favorite social network? Twitter.

Where do you share your photos? Facebook

What is your favorite blog? Mashable and Rosaura Ochoa for social media. Also I like Microbus and Crónicas del Autoexilio due to their opinion on different topics

What was your Internet wow moment?
How blogs and twitter became a relevant tool, even for officials, during the A1H1 flu outbreak. Traditional media picked up stories going around in digital media. That was my most recent WOW moment.

Definition

Activity Streams, emerging from Facebook's Newsfeed, publishes social web activity from various sites to one central location, i.e. Facebook or Tumblr

Image of the Month

A new communications protocol with Google Wave.

 

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