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Influential Hispanic consumers spend 30 hours per week sharing views online, a new B-M study finds.

James Morera, B-M's Social Media Strategist, discusses the new rules of evaluation with PRWeek.

Burson-Marsteller recently launched a blog detailing news, announcements and guest posts from around the worldwide network.

Charlie Pownall, Lead Digital Strategist for Asia-Pacific, talked with Marketing-Interactive magazine about how marketers can leverage the power of e-fluentials.

As companies begin to adopt social media as a marketing tool, new tools for measurement and benchmarking must be developed, finds a new study.

Have you heard of the Semantic Web? Companies are getting into the business of building an intelligent web of linked and relevant data.

 

Is the future of social networking on your mobile phone?

Brands and virtual worlds: taking another look at the space with new data.

New U.K. legislation mirrors Word of Mouth Marketing Association's ethics code policy on transparency.

Elements of building a complete blog program, from monitoring to engagement.

Insights from wine country in Napa Valley, California: Lessons in building trust online.

Checking in at the Word of Mouth Marketing University in Miami.

NBC News is getting into the education business, the digital education business to be exact.

Citizen journalism and standards: Chief Digital Strategist, Erin Byrne, reflects on responsibilities for content creators.

Microtrends on Facebook: Which are you?

Take-aways from both Digital in Action and Silicon Valley: Thought sharing and collaboration.

Identifight is a free, people-search tool.

Use Twubble to find followers-of-followers on micro-blogging service, Twitter.

Use the Social Media Firehose to track your brand on social sites, such as Digg, FriendFeed and Flickr.

 

Twittlinks aggregates the most popular technology-related news and links on Twitter.

Readburner collects popular shared items on RSS aggregator, Google Reader.

Use Facebook Lexicon to graph buzz about your company within Facebook's public and semi-public forums, known as Walls.

Connect with Burson- Marsteller on Facebook

Watch videos from Burson- Marsteller on YouTube

Follow news and insights from Burson- Marsteller Digital Strategists on Twitter

Engage in different sights from Burson- Marsteller on Flickr

 

 

How to maximize value and minimize cost: social media networking and ROI.


Welcome to Internet

Understanding the true value of Twitter.

Daniel Young Manager & Technology/Digital Practice Lead, Sydney

What is your homepage browser? B-M Source and NY Times.

What is your favorite social network? Facebook but Plaxo is creeping in.

Where do you share your photos? Facebook and Snapfish

What is your favorite blog? My own: Just Another 24 Hours. It consumes more time than any other!

What was your internet wow moment? Getting into iTunes and receiving what was once a hard copy media format via thin air using my wireless Internet connection, and Google Maps, which still amazes me!

Data Portability is a movement to create a distributed file system for data, specifically our data. According to the charter's philosophy, a user's digital identity, including videos, photos and other forms of personal data should be discoverable by, and shared between chosen and trusted tools/vendors.


Interesting graphic detailing the process of social media.

 

 

 

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