Digital Perspectives Newsletter

David Zhou explores the emerging power of e-fluentials in China.

Chief Digital Strategist, Erin Byrne, discussed trends in digital communication at the VisionMonday conference.

B-M Paris recently launched a blog covering digital insights and trends in the region (in French).

What is the state of digital media? Erin Byrne weighs in at a recent PRWeek roundtable.

Interested in advertising on Facebook? A new study found that most Facebook Pages are entertainment oriented. View the usage and demographics of the popular microblogging service, Twitter. Generation Y (ages 16-27) greatly influences the buying decisions at home and on the road, particularly via mobile.		Social media isn't just a fad: marketers will increase their social media spending during the next three years. Consumers are pulling and pushing information in new directions today across various memes (popular topics and discussions); how and where do they discover and publish content? Online advertising in Europe surges 40%, closing the gap with the US.

So, what makes your consumers TICK?

A detailed look into the social networking space within Latin America.

The importance of data analytics within organizations: generating value from the evidenced based approach.

Just stop it! Some suggestions and rules of engagement online.

Business elites are becoming more digitally savvy around streaming video and blogs.

YouTube's Citizen News channel features and aggregates user-generated news content across the site. Use the Social Technographics Tool to profile your customers' social computing habits. Tag Galaxy is an interesting mash-up of Flickr photos within a simulated "tagged" universe.		Feed Compare offers insight into any RSS feed available through FeedBurner, a popular RSS manager. Use the Wikiepedia Article Traffic Statistics Tool to find out the number of page views a Wikipedia entry has. Powerset is the first natural language, or semantic, search engine that uncovers related Internet content.

Connect with Burson- Marsteller on Facebook

Watch videos from Burson- Marsteller on YouTube

Follow news and insights from Burson- Marsteller Digital Strategists on Twitter

Engage in different sights from Burson- Marsteller on Flickr

Didn't have the time to read that interesting story during the day? Here are six great tools to save hyperlinks for later.

Social Networks Strike Back

Diana Tamayo Manager, Healthcare and Public Affairs Practice, Colombia

What is your homepage browser? B-M Source

What is your favorite social network? Facebook

Where do you share your photos? Facebook

What is your favorite blog? I do not have a favorite blog, I enjoy reading news sites such as Dinero and Semana.

What was your internet wow moment? My WOW moment came when I made my first online bank transaction. No longer do I have to file my finances by hand!

Lifestreams are aggregated forms of various media content, ranging from hypertext to video. Popular services like FriendFeed and Facebook's News Feed are examples.

An overview of the 1% rule in online interaction

Questions? Comments? Contact us: B-MDigital@digital.bm.com.