Digital Perspectives Newsletter

Chief Digital Strategist, Erin Byrne, was a guest on Naked Media where she discussed the state of digital media, agency-client relations and the future direction of the marketing communications industry.

B-M's U.S. Corporate Practice Chair Andy Goldberg talks about the implications of Carl Icahn's new blog with PRWeek.

Charlie Pownall, Lead Digital Strategist for Asia Pacific, discussed the role of online PR strategy with Singapore's The Strait Times.

Dave Ambrose, Global Digital Coordinator, explains the implications of digital natives in the corporation.

Price cuts and the popularity of 3G wireless technology are prompting Europeans to use mobile data like never before, according to a new survey. The pocket guide to the first iteration of consumer-generated media and a peak into the next evolution. Social networks at the workplace: If approached correctly, SNS can offer businesses great opportunities for employee training, learning and knowledge sharing.		Social media isn't just employed in business to consumer transactions; enterprises are beginning to adopt social media tools. The European mobile market is expected to grow 2.35% over the next four years. Although teens are increasingly buying online, they still prefer offline shopping, finds a new study.

The power of grassroots communications exists within the realm of social media and more importantly, you.

Burson-Marsteller participated as a strategic partner to the Future of Media Summit, an innovative un-conference that video-linked speakers and delegates in San Francisco and Sydney during July 14-15.

Guidelines: Mobile spam has the potential to present a bigger challenge than e-mail spam, as there is more opportunity for spammers to reach consumers.

Burson-Marsteller celebrated Digital Week throughout the worldwide network last month, with new initiatives and programs announced.

Multicultural 2.0: What it reflects is an exploding demand for news, commentary and other information reflecting the cultural, political, consumer and social sensibilities of particular communities–as well as the mass market portals' failure to satisfy it.

Website Grader is a free, SEO tool that measures the marketing effectiveness, traffic and social popularity of your website. Visuwords provides an online graphic dictionary and thesaurus. Searchme is a new way to search online, with real-time queries appearing in coverflow-like functionality.		Use Feedly to intuitively organize your social life on the Web, from online bookmarks to your RSS feed reader. Tumblr is a microblogging platform that integrates tools like Twitter and del.icio.us feeds. Lively is a new and portable virtual world that connects friends online.

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bit.ly isn't your ordinary URL shortening service, rather bit.ly let's you connect and catalog relevant content on the Internet for later. The service creates image thumbnails of the sites you shorten and provides data to track how many users clicked your bit.ly.

Inspiration, anyone?

Samuel Degremont Manager, Digital Practice, Paris

What is your homepage browser? Google with diigo, ScribeFire and PicLens

What is your favorite social network? Twitter

Where do you share your photos? Flickr

What is your favorite blog? FFFFound and Kottke

What was your internet wow moment? My wow moment occurred recently, when Ingrid Bentancourt was released and the announcement was first on Twitter. It shows the power of free information against top-down traditional control.

Network neutrality or Internet neutrality refers to the principle that all Web users should be in control of what content they view and how they use applications on the Net.

A comical look at the State of the Web, Summer 2008

Questions? Comments? Contact us: B-MDigital@digital.bm.com.