Digital Perspectives Newsletter

Knock Out the Fat With George! Burson-Marsteller worked with the George Foreman Grill to produce a new website and webisode series around losing weight, eating right and staying healthy.

Nearly 15% of Fortune 500 companies communicate with consumers via blogs, according to a study conducted by Burson-Marsteller.

Real-time messages and feedback via online monitoring are critical in understanding/developing a stakeholder point of view, explains B-M's Chief Digital Strategist, Erin Byrne.

B-M EMEA helps clients utilize social media with the Social Media Release, writes Tommaso Valle of the Technology Practice.

Successful marketing campaign tips in the social networking space, according to a new study. Understanding "Generation V": How online behavior, attitudes and interests are increasingly blending together. An example of "brandjacking": ExxonMobil's reputation was in the hands of a fake Twitter account.		Comcast, a Burson-Marsteller client, embraces social media tools for real-time customer service. Cyber security and freedom to microblog: under threat, finds a recent report. Don't get mad, get good public relations : A lesson from Circuit City.

Bom dia Google: Latin America welcomes Google in Brazil.

The offline and online words: Appreciation for both, explains Erin Byrne.

Chile, Uruguay and Argentina show the highest growth in Facebook penetration within the Latin American region, finds a new report.

Use Writeboard to collaborate and share your writing and edits online. retaggr serves as your "business card 2.0," where your online presence is centralized in one place. Imeem is a music social network for fans and artists.		Use Awesome Highlighter to highlight interesting text on Web pages and share with friends. Pixelpost is an open source photo blogging platform, enabling users to share and discover photos online. TwitterFone is a free service that lets you update your Twitter account using your voice from any mobile phone.

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Engage in different sights from Burson- Marsteller on Flickr

A sampling of twelve best practices for creating and engaging in online customer communities.

The possible future of your Internet browser: social connectivity and annotation.

Zach Ambrose
Web Developer, Marsteller, New York

What is your browser's homepage? iGoogle

What is your favorite social network? Facebook

Where do you share your photos? Facebook, Flickr and TwitPic

What is your favorite blog? Gothamist

What was your internet wow moment?
I first logged on to the Internet when I was a freshman in high school; I remember being blown away when I realized I could find a picture of Kim Deal online to print out and hang up in my locker.

A troll is someone who posts controversial and irrelevant/off-topic messages in an online community. However, as we begin to share more of lives on the Internet, we must always be aware of our complete Web identity.

Facebook growth in overseas markets: the power of crowd-sourced localization.

Questions? Comments? Contact us: B-MDigital@digital.bm.com.